HERE ARE 5 WINNING STRATEGIES TO HELP YOU CRUSH YOUR 4TH QUARTER:
Offers for Regular Customers
The best marketing tip for the 4th quarter is targeting your already established customer base with special offers on social media and through email marketing. Moreover, tailor offers with a time limit, which will create a sense of urgency and drive them to take action.
Client Appreciation Gifts
One way to show your clients and vendors your appreciation is to send them either holiday cards or small gifts. Get cre
ative. You can show your gratitude at Thanksgiving, the start of the new year, or for Valentine’s Day. Not all gifts need to be given in December.
If you’re planning to send out gift items or holiday cards, try to purchase your items as early as possible to have them sent out in time for the holidays. Planning is key!
- Do a quick run through of your website, and check to see if all of your links are working properly.
- Remove the sales and promotions if you’re no longer running the campaigns.
- Clean up any irrelevant comments from the comments section of your blog, remember to remove the spam-like comments.
- Delete any services that you’re no longer offering.
Take Advantage of the Holiday Season
The holidays round out the fourth quarter and for many companies, this is where the most money is made. For small businesses, take this time to highlight what makes small businesses better for holiday shopping. Providing customers with great deals or promotions should start Thanksgiving weekend. Think “Black Friday” Specials, Shop Small Saturday, and Cyber Monday. The key is to plan ahead & promote.
Do Some Special Math
Before you start planning your marketing and advertising for the 4th Quarter, take out your calculator. Start analyzing your advertising, sales and profit during the last fourth quarters of a few previous years. Figure out what worked and what didn’t, what did you sell the most of and when did you sell it. Look at your sales ending last years Q3, and analyze if it makes sense to push specials for your current Fourth Quarter.