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	<title>Gina Johnson</title>
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	<link>https://ginajohnson.co</link>
	<description>Entrepreneurial Business Coaching</description>
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		<title>Why Exhausted Founders Can’t Lead: How a Holistic Business and Life Coach Re-Ignites Your Success</title>
		<link>https://ginajohnson.co/holistic-business-and-life-coach-re-ignites-your-success/</link>
		
		<dc:creator><![CDATA[site-admin]]></dc:creator>
		<pubDate>Thu, 06 Aug 2026 21:58:09 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[business boost coaching Connecticut]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Business Scaling]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Executive Coaching]]></category>
		<category><![CDATA[Founder Growth]]></category>
		<category><![CDATA[Leadership Development]]></category>
		<category><![CDATA[personal coach near me]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Small Business Leadership]]></category>
		<guid isPermaLink="false">https://ginajohnson.co/?p=4384</guid>

					<description><![CDATA[<p><img data-tf-not-load="1" fetchpriority="high" loading="auto" decoding="auto" width="1408" height="768" src="https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me.jpg" class="attachment-full size-full wp-post-image" alt="Holistic Business and Life Coach, business coaching near me" decoding="async" fetchpriority="high" srcset="https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me.jpg 1408w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-300x164.jpg 300w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-1024x559.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-768x419.jpg 768w" sizes="(max-width: 1408px) 100vw, 1408px" /></p><p>Moving beyond the 24/7 hustle into a Life by Design using the Restore, Refresh, Refill framework. The Myth of the 24/7 Hustle In the world of entrepreneurship, &#8220;hustle culture&#8221; has been sold as a prerequisite for success. We are told that the harder we work, the faster we scale. But there is a hidden cost [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/holistic-business-and-life-coach-re-ignites-your-success/">Why Exhausted Founders Can’t Lead: How a Holistic Business and Life Coach Re-Ignites Your Success</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-tf-not-load="1" width="1408" height="768" src="https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me.jpg" class="attachment-full size-full wp-post-image" alt="Holistic Business and Life Coach, business coaching near me" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me.jpg 1408w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-300x164.jpg 300w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-1024x559.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2026/08/business-coaching-near-me-768x419.jpg 768w" sizes="(max-width: 1408px) 100vw, 1408px" /></p><!--themify_builder_content-->
<div id="themify_builder_content-4384" data-postid="4384" class="themify_builder_content themify_builder_content-4384 themify_builder tf_clear">
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        <h2>Moving beyond the 24/7 hustle into a Life by Design using the Restore, Refresh, Refill framework.</h2><h3><strong>The Myth of the 24/7 Hustle</strong></h3><p>In the world of entrepreneurship, &#8220;hustle culture&#8221; has been sold as a prerequisite for success. We are told that the harder we work, the faster we scale. But there is a hidden cost to the constant grind that many business owners don&#8217;t realize until it’s too late: an exhausted leader cannot lead well.</p><p>When you are operating from a state of chronic depletion, your brain enters a &#8220;survival mode.&#8221; Your perspective narrows, your communication suffers, and your creativity—the very thing that started the business—begins to wither. Real growth requires a leader who is present, not just productive. After all, in business and in life, tomorrow is not promised.</p><h3><strong>The Power of the Hybrid Approach: Life &amp; Business Coaching</strong></h3><p>Most entrepreneurs search for a &#8220;Business Coach&#8221; when they want better systems, or a &#8220;Life Coach&#8221; when they are on the edge of burnout. However, true success doesn&#8217;t happen in a vacuum. I provide a unique combination of Life &amp; Business Coaching because your business is a direct reflection of your internal energy. You cannot scale a healthy company from an unaligned life.</p><p>As a coach certified in over 10 different holistic modalities, I seamlessly infuse intuitive coaching and business readings into our sessions. This ensures we aren&#8217;t just fixing a broken funnel; we are evolving your &#8220;Business DNA&#8221; and strengthening the leader behind the brand.</p><h3>The Restore. Refresh. Refill. Philosophy</h3><p>To move from burnout to abundance, we implement a three-phase framework designed to find your Sea Glass Clarity.</p><ol><li><strong>Restore: Reclaim Your Boundaries and Systems</strong><br />We begin by auditing the energy drains in your life and business. Using my Business Resource Library—a curated collection of over 100 essential business documents and templates—we implement the systems needed to remove you as the bottleneck. We restore your &#8220;white space&#8221; so you can lead with intention.</li><li><strong>Refresh: Realign with Your &#8220;Secret Sauce&#8221; and Relationships</strong><br />Scaling a business is about more than just digital ads; it’s about relationships. My primary method of building success is through strategic relationships and referral partners. When we work together, I provide strategic introductions to my high-level network. We refresh your messaging so you stop &#8220;chasing&#8221; and start attracting the right partners and clients through magnetic authority.</li><li><strong>Refill: Manifest Your Joy and Elevation</strong><br />You cannot pour from an empty cup. To lead with authority, you must prioritize your frequency. This is why all of my coaching packages include a physical copy of my book, Shifting Your Vibration. This 90-day journal is the primary tool my clients use to find their joy, adjust their mindset, and manifest the exact life and business they want to attract. When your vibration is high, your leadership becomes effortless.</li></ol><h3>Sophisticated Scaling with a Modern Edge</h3><p>Success should feel lighter. In today’s market, scaling requires a combination of high-touch intuition and high-tech efficiency. That is why I have built an elite team to support your evolution. From my web strategy expert ensuring your online presence is polished and professional, to Aziz, my AI specialist, who infuses AI automation into your business—we ensure your &#8220;mechanism for freedom&#8221; is future-ready.</p><h3><strong>Ongoing Support: The VIP CEO Circle</strong></h3><p>My commitment to your success doesn&#8217;t have an expiration date. Once our coaching sessions are complete, you gain lifetime access to my exclusive VIP client page. This provides ongoing support and access to my growing library of over 100 business files, ensuring you never have to navigate a hurdle alone.</p><p>You’ve earned a business that fuels you rather than consumes you. It’s time to stop pushing for results and start positioning for abundance.</p><p>Ready to refill your cup and scale your impact?</p>    </div>
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<!--/themify_builder_content--><p>The post <a href="https://ginajohnson.co/holistic-business-and-life-coach-re-ignites-your-success/">Why Exhausted Founders Can’t Lead: How a Holistic Business and Life Coach Re-Ignites Your Success</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Why Every Founder Needs a Business and Life Coach to Scale</title>
		<link>https://ginajohnson.co/why-every-founder-needs-a-business-and-life-coach-to-scale/</link>
		
		<dc:creator><![CDATA[site-admin]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 17:16:16 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Business Systems]]></category>
		<category><![CDATA[Founder Tips]]></category>
		<category><![CDATA[Gina Johnson]]></category>
		<category><![CDATA[Leadership Evolution]]></category>
		<category><![CDATA[Lifestyle by Design]]></category>
		<category><![CDATA[Scaling for Freedom]]></category>
		<category><![CDATA[Team Culture]]></category>
		<category><![CDATA[Visionary CEO]]></category>
		<guid isPermaLink="false">https://ginajohnson.co/?p=4347</guid>

					<description><![CDATA[<p><img loading="lazy" width="1376" height="768" src="https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom.jpg" class="attachment-full size-full wp-post-image" alt="Build a Business You Don&#039;t Need a Vacation From | Scaling for Freedom" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom.jpg 1376w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-300x167.jpg 300w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-1024x572.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-768x429.jpg 768w" sizes="(max-width: 1376px) 100vw, 1376px" /></p><p>How to move from being the &#8220;Operator&#8221; to the &#8220;Visionary CEO&#8221; of your brand using sophisticated simplicity and high-frequency alignment. The Founder’s Paradox: Success Without Freedom Ask yourself the &#8220;Vacation Test&#8221; question: If you were to step away from your business for 30 days right now, would it thrive or would it stall? For many [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/why-every-founder-needs-a-business-and-life-coach-to-scale/">Why Every Founder Needs a Business and Life Coach to Scale</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" width="1376" height="768" src="https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom.jpg" class="attachment-full size-full wp-post-image" alt="Build a Business You Don&#039;t Need a Vacation From | Scaling for Freedom" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom.jpg 1376w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-300x167.jpg 300w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-1024x572.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2026/08/Build-a-Business-You-Dont-Need-a-Vacation-From-Scaling-for-Freedom-768x429.jpg 768w" sizes="(max-width: 1376px) 100vw, 1376px" /></p><!--themify_builder_content-->
<div id="themify_builder_content-4347" data-postid="4347" class="themify_builder_content themify_builder_content-4347 themify_builder tf_clear">
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        <h2>How to move from being the &#8220;Operator&#8221; to the &#8220;Visionary CEO&#8221; of your brand using sophisticated simplicity and high-frequency alignment.</h2>
<h3><strong>The Founder’s Paradox: Success Without Freedom</strong></h3>
<p>Ask yourself the &#8220;Vacation Test&#8221; question: If you were to step away from your business for 30 days right now, would it thrive or would it stall?</p>
<p>For many high-achieving founders, the answer is a sobering realization. You’ve reached your revenue goals, but your time-freedom has vanished. You have become the bottleneck. Every decision, from high-level strategy to daily troubleshooting, still lands on your desk. You didn’t build a legacy to become a prisoner of your own success; you started this journey to create a Life by Design. This is exactly why searching for a business and life coach for entrepreneurs is the most strategic move you can make for your next chapter.</p>
<h3><strong>Why a Holistic Business and Life Coach is the Key to Scaling</strong></h3>
<p>Most traditional consultants look at your P&amp;L and your marketing funnels, but they ignore the most critical asset in your company: your energy. As a holistic business and life coach, I understand that your company is a direct reflection of your leadership frequency.</p>
<p>If you are operating from chronic exhaustion, your strategic decisions become reactive. To scale effectively, the leadership that got you here (the startup phase) must evolve into the leadership that gets you there (the scaling phase). We move away from manual &#8220;grinding&#8221; and toward Sophisticated Simplicity.</p>
<h3><strong>The Mechanism for Freedom: Systems and Strategy</strong></h3>
<p>Scaling in today’s market requires more than just &#8220;better habits.&#8221; It requires a proprietary mechanism for freedom. By implementing elite systems, we remove you as the bottleneck and allow the business to breathe.</p>
<p>In my coaching, we focus on three core areas of operational refinement:</p>
<ul>
<li><strong>Systemized Leadership:</strong> Documenting your &#8220;Secret Sauce&#8221; to ensure your team can make decisions with the same <a href="https://ginajohnson.co/sea-glass-clarity/">Sea Glass Clarity</a> that you would.</li>
<li><strong>Strategic Structure:</strong> Providing a coastal-clean framework for your business goals, moving away from &#8220;busy-ness&#8221; and toward measurable impact.</li>
<li><strong>Elite Communication:</strong> Implementing communication frameworks that ensure your team is aligned, turning internal chaos into a polished, transparent strategy.</li>
</ul>
<h3><strong>The Foundation: Shifting Your Vibration</strong></h3>
<p>You cannot build a business that scales if your internal state is cluttered. True scaling requires an internal shift before an external one. This is why my methodology is anchored in my workbook, &#8220;<a href="https://ginajohnson.co/shifting-your-vibration/">Shifting Your Vibration</a>.&#8221;</p>
<p>When you intentionally elevate your energy and align your internal frequency with your professional goals, you move from &#8220;pushing&#8221; for results to &#8220;positioning&#8221; for abundance. This is the difference between a business that consumes you and a business that fuels you. When your vibration is high, your leadership becomes magnetic, and the &#8220;jagged edges&#8221; of your daily grind begin to smooth out.</p>
<h3><strong>The Result: Reclaiming Your Work-Life Balance</strong></h3>
<p>True scaling doesn&#8217;t mean shrinking your life; it means expanding your impact while reclaiming your &#8220;white space.&#8221; This is the ultimate payoff. It’s the ability to have a closed laptop on a coastal veranda, knowing your systems are working while you are present for the moments that matter most—the family dinners, the community impact through The Purse Project, and the quiet mornings at the shore.</p>
<p>Success should feel like freedom. It’s time to stop working because you &#8220;have to&#8221; and start leading because you want to.</p>
<p>Ready to find your Sea Glass Clarity and scale with intention?</p>    </div>
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<!--/themify_builder_content--><p>The post <a href="https://ginajohnson.co/why-every-founder-needs-a-business-and-life-coach-to-scale/">Why Every Founder Needs a Business and Life Coach to Scale</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Lucinda Testo</title>
		<link>https://ginajohnson.co/lucinda-testo/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Mon, 21 Aug 2023 21:27:18 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=1088</guid>

					<description><![CDATA[<p>Gina is an energetic and passionate business coach who generously helps clients with mindset, action steps and accountability as it relates to their business. I purchased a coaching package with Gina because I needed help with pivoting my business and I was having a hard time getting clear about what that would look like. Gina [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/lucinda-testo/">Lucinda Testo</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>Gina is an energetic and passionate business coach who generously helps clients with mindset, action steps and accountability as it relates to their business. I purchased a coaching package with Gina because I needed help with pivoting my business and I was having a hard time getting clear about what that would look like. Gina helped me think outside of the box, pushed me outside of my comfort zone and gave me concrete action items to follow up with at the end of each of our sessions. If you are feeling stuck in your business, reach out to Gina for help!</p><p>The post <a href="https://ginajohnson.co/lucinda-testo/">Lucinda Testo</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Dr. Tanya English</title>
		<link>https://ginajohnson.co/dr-tanya-english/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Mon, 21 Aug 2023 21:24:09 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=1085</guid>

					<description><![CDATA[<p>Gina Johnson is a whirling dervish of business ideas! She is a connector, encourager, intuitive, and spiritually aware business coach. I&#8217;ve had coaches before and I just love that Gina already has ideas that help give me the kick in the pants I need to move forward. As a solo entrepreneur, I need to have [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/dr-tanya-english/">Dr. Tanya English</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>Gina Johnson is a whirling dervish of business ideas! She is a connector, encourager, intuitive, and spiritually aware business coach. I&#8217;ve had coaches before and I just love that Gina already has ideas that help give me the kick in the pants I need to move forward. As a solo entrepreneur, I need to have that look from outside my business. Gina gives me that look and more.</p><p>The post <a href="https://ginajohnson.co/dr-tanya-english/">Dr. Tanya English</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Rachel Schemmerling</title>
		<link>https://ginajohnson.co/rachel-schemmerling-2/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Sun, 16 Jan 2022 19:46:16 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=991</guid>

					<description><![CDATA[<p><img loading="lazy" width="200" height="200" src="https://ginajohnson.co/wp-content/uploads/2022/01/Rachel.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2022/01/Rachel.jpg 200w, https://ginajohnson.co/wp-content/uploads/2022/01/Rachel-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2022/01/Rachel-45x45.jpg 45w" sizes="(max-width: 200px) 100vw, 200px" /></p><p>Through Gina&#8217;s coaching&#8230; I was unearthed. If I could use an analogy, it was like I am an orange and she plucked me off the tree&#8230; opened me up and squeezed out the juice! She really helped me to dig deep and find my true essence. She showed me that there is another way to [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/rachel-schemmerling-2/">Rachel Schemmerling</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" width="200" height="200" src="https://ginajohnson.co/wp-content/uploads/2022/01/Rachel.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2022/01/Rachel.jpg 200w, https://ginajohnson.co/wp-content/uploads/2022/01/Rachel-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2022/01/Rachel-45x45.jpg 45w" sizes="(max-width: 200px) 100vw, 200px" /></p><p>Through Gina&#8217;s coaching&#8230; I was unearthed. If I could use an analogy, it was like I am an orange and she plucked me off the tree&#8230; opened me up and squeezed out the juice! She really helped me to dig deep and find my true essence. She showed me that there is another way to look at things and inspired and encouraged me to always strive for more. I am forever grateful for her coaching services!</p>
<p><a title="Lynne MacDonald" href="https://www.ginajohnson.co/lynne-macdonald/">CLICK HERE</a> to hear what Lynne MacDonald has to say about Gina Johnson.</p><p>The post <a href="https://ginajohnson.co/rachel-schemmerling-2/">Rachel Schemmerling</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Aina Hoskins</title>
		<link>https://ginajohnson.co/aina-hoskins/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Mon, 10 Jan 2022 21:28:59 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=967</guid>

					<description><![CDATA[<p><img loading="lazy" width="800" height="800" src="https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins.jpg 800w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-45x45.jpg 45w" sizes="(max-width: 800px) 100vw, 800px" /></p><p>Gina is one of the most gifted business coaches I know. She had an ability to envision what is needed of you to truly have a quantum leap in your business. Gina is also an engaging speaker and facilitator, she shares her gifts and talents freely and always over-delivers. Gina is a gift to everyone [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/aina-hoskins/">Aina Hoskins</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" width="800" height="800" src="https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins.jpg 800w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2022/01/Aina-Hoskins-45x45.jpg 45w" sizes="(max-width: 800px) 100vw, 800px" /></p><p>Gina is one of the most gifted business coaches I know. She had an ability to envision what is needed of you to truly have a quantum leap in your business. Gina is also an engaging speaker and facilitator, she shares her gifts and talents freely and always over-delivers. Gina is a gift to everyone she touches and I have been fortunate enough to experience her brilliance.</p>
<p><a title="Sabrina John" href="https://www.ginajohnson.co/sabrina-john/">CLICK HERE</a> to hear what Rachel Schemmerling has to say about Gina Johnson.</p><p>The post <a href="https://ginajohnson.co/aina-hoskins/">Aina Hoskins</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Crush Your 4th Quarter</title>
		<link>https://ginajohnson.co/crush-your-4th-quarter/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Mon, 27 Sep 2021 14:02:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Workshop]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=916</guid>

					<description><![CDATA[<p><img loading="lazy" width="960" height="960" src="https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured.jpg 960w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-45x45.jpg 45w" sizes="(max-width: 960px) 100vw, 960px" /></p><p>HERE ARE 5 WINNING STRATEGIES TO HELP YOU CRUSH YOUR 4TH QUARTER: &#160; Offers for Regular Customers The best marketing tip for the 4th quarter is targeting your already established customer base with special offers on social media and through email marketing. Moreover, tailor offers with a time limit, which will create a sense of [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/crush-your-4th-quarter/">Crush Your 4th Quarter</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img loading="lazy" width="960" height="960" src="https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured.jpg 960w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Blog-Featured-45x45.jpg 45w" sizes="(max-width: 960px) 100vw, 960px" /></p><h4>HERE ARE 5 WINNING STRATEGIES TO HELP YOU CRUSH YOUR 4TH QUARTER:</h4>
<p>&nbsp;</p>
<p style="text-align: left;"><strong>Offers for Regular Customers</strong></p>
<p style="text-align: left;">The best marketing tip for the 4th quarter is targeting your already established customer base with special offers on social media and through email marketing. Moreover, tailor offers with a time limit, which will create a sense of urgency and drive them to take action.</p>
<p style="text-align: center;"><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='230'%20height='300'%20viewBox=%270%200%20230%20300%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" decoding="async" class="tf_svg_lazy size-medium wp-image-924 aligncenter" data-tf-src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-230x300.png" alt="" width="230" height="300" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-230x300.png 230w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-786x1024.png 786w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-768x1001.png 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01.png 1066w" data-tf-sizes="(max-width: 230px) 100vw, 230px" /><noscript><img decoding="async" class="size-medium wp-image-924 aligncenter" data-tf-not-load src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-230x300.png" alt="" width="230" height="300" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-230x300.png 230w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-786x1024.png 786w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01-768x1001.png 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter-01.png 1066w" sizes="(max-width: 230px) 100vw, 230px" /></noscript></p>
<p style="text-align: left;"><strong>Client Appreciation Gifts</strong></p>
<p style="text-align: left;">One way to show your clients and vendors your appreciation is to send them either holiday cards or small gifts. Get cre</p>
<p style="text-align: left;">ative. You can show your gratitude at Thanksgiving, the start of the new year, or for Valentine’s Day. Not all gifts need to be given in December.</p>
<p style="text-align: left;">If you’re planning to send out gift items or holiday cards, try to purchase your items as early as possible to have them sent out in time for the holidays. Planning is key!</p>
<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='300'%20height='200'%20viewBox=%270%200%20300%20200%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" decoding="async" class="tf_svg_lazy aligncenter wp-image-934" data-tf-src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-300x200.jpg" alt="" width="700" height="467" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-2048x1365.jpg 2048w" data-tf-sizes="(max-width: 700px) 100vw, 700px" /><noscript><img decoding="async" class="aligncenter wp-image-934" data-tf-not-load src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-300x200.jpg" alt="" width="700" height="467" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter2-2048x1365.jpg 2048w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></p>
<p><strong>Website Audit</strong></p>
<ul>
<li>Do a quick run through of your website, and check to see if all of your links are working properly.</li>
<li>Remove the sales and promotions if you’re no longer running the campaigns.</li>
<li>Clean up any irrelevant comments from the comments section of your blog, remember to remove the spam-like comments.</li>
<li>Delete any services that you’re no longer offering.</li>
</ul>
<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='300'%20height='141'%20viewBox=%270%200%20300%20141%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" decoding="async" class="tf_svg_lazy aligncenter wp-image-935" data-tf-src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-300x141.jpg" alt="" width="700" height="329" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-300x141.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-1024x481.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-768x361.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3.jpg 1378w" data-tf-sizes="(max-width: 700px) 100vw, 700px" /><noscript><img decoding="async" class="aligncenter wp-image-935" data-tf-not-load src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-300x141.jpg" alt="" width="700" height="329" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-300x141.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-1024x481.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3-768x361.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter3.jpg 1378w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></p>
<p><strong>Take Advantage of the Holiday Season</strong></p>
<p>The holidays round out the fourth quarter and for many companies, this is where the most money is made. For small businesses, take this time to highlight what makes small businesses better for holiday shopping. Providing customers with great deals or promotions should start Thanksgiving weekend. Think “Black Friday&#8221; Specials, Shop Small Saturday, and Cyber Monday. The key is to plan ahead &amp; promote.</p>
<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1024'%20height='683'%20viewBox=%270%200%201024%20683%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" decoding="async" class="tf_svg_lazy aligncenter wp-image-936" data-tf-src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1024x683.jpg" alt="" width="700" height="467" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-2048x1365.jpg 2048w" data-tf-sizes="(max-width: 700px) 100vw, 700px" /><noscript><img decoding="async" class="aligncenter wp-image-936" data-tf-not-load src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1024x683.jpg" alt="" width="700" height="467" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter5-2048x1365.jpg 2048w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></p>
<p><strong>Do Some Special Math</strong></p>
<p>Before you start planning your marketing and advertising for the 4th Quarter, take out your calculator. Start analyzing your advertising, sales and profit during the last fourth quarters of a few previous years. Figure out what worked and what didn’t, what did you sell the most of and when did you sell it. Look at your sales ending last years Q3, and analyze if it makes sense to push specials for your current Fourth Quarter.</p>
<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1024'%20height='683'%20viewBox=%270%200%201024%20683%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#ffdcce 25%,#fffaf6 25% 50%,#fefafb 50% 75%,#ac644c 75%),linear-gradient(to right,#fffcfb 25%,#fedec7 25% 50%,#fbeee6 50% 75%,#491f13 75%),linear-gradient(to right,#fff1ee 25%,#f6ad80 25% 50%,#f4ede5 50% 75%,#e0d7ce 75%),linear-gradient(to right,#ecdcdc 25%,#938d81 25% 50%,#302728 50% 75%,#cd977b 75%)" decoding="async" class="tf_svg_lazy aligncenter wp-image-937" data-tf-src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1024x683.jpg" alt="" width="700" height="467" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-2048x1365.jpg 2048w" data-tf-sizes="(max-width: 700px) 100vw, 700px" /><noscript><img decoding="async" class="aligncenter wp-image-937" data-tf-not-load src="https://www.ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1024x683.jpg" alt="" width="700" height="467" srcset="https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/09/Crush-Your-4th-Quarter6-2048x1365.jpg 2048w" sizes="(max-width: 700px) 100vw, 700px" /></noscript></p>
<p style="text-align: center;"><p>The post <a href="https://ginajohnson.co/crush-your-4th-quarter/">Crush Your 4th Quarter</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Naomi Rafalowicz</title>
		<link>https://ginajohnson.co/naomi-rafalowicz/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Fri, 02 Jul 2021 11:34:37 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=839</guid>

					<description><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1138'%20height='1138'%20viewBox=%270%200%201138%201138%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#302f13 25%,#c59d17 25% 50%,#3e3621 50% 75%,#b58b25 75%),linear-gradient(to right,#413d20 25%,#845e37 25% 50%,#49341f 50% 75%,#9d9155 75%),linear-gradient(to right,#615138 25%,#e1e8ee 25% 50%,#7c593d 50% 75%,#9e7f53 75%),linear-gradient(to right,#45452d 25%,#2b4870 25% 50%,#654b34 50% 75%,#886d5a 75%)" width="1138" height="1138" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg 1138w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-1024x1024.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-45x45.jpg 45w" data-tf-sizes="(max-width: 1138px) 100vw, 1138px" /><noscript><img width="1138" height="1138" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg 1138w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-1024x1024.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-45x45.jpg 45w" sizes="(max-width: 1138px) 100vw, 1138px" /></noscript></p><p>Gina Johnson was the perfect business coach for me at the perfect time. After almost a year of procrastination and avoidance, Gina supported me in achieving my business goals. Gina kept me on track and asked me the difficult questions. She helped me explore limiting beliefs that were holding me back. Gina shared her many [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/naomi-rafalowicz/">Naomi Rafalowicz</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1138'%20height='1138'%20viewBox=%270%200%201138%201138%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#302f13 25%,#c59d17 25% 50%,#3e3621 50% 75%,#b58b25 75%),linear-gradient(to right,#413d20 25%,#845e37 25% 50%,#49341f 50% 75%,#9d9155 75%),linear-gradient(to right,#615138 25%,#e1e8ee 25% 50%,#7c593d 50% 75%,#9e7f53 75%),linear-gradient(to right,#45452d 25%,#2b4870 25% 50%,#654b34 50% 75%,#886d5a 75%)" width="1138" height="1138" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg 1138w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-1024x1024.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-45x45.jpg 45w" data-tf-sizes="(max-width: 1138px) 100vw, 1138px" /><noscript><img width="1138" height="1138" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Naomi.jpg 1138w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-300x300.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-1024x1024.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-150x150.jpg 150w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-768x768.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Naomi-45x45.jpg 45w" sizes="(max-width: 1138px) 100vw, 1138px" /></noscript></p><p>Gina Johnson was the perfect business coach for me at the perfect time. After almost a year of procrastination and avoidance, Gina supported me in achieving my business goals. Gina kept me on track and asked me the difficult questions. She helped me explore limiting beliefs that were holding me back. Gina shared her many years of marketing and business experience in order to move me forward.</p>
<p>She held me accountable and together we set deadlines, specific commitments and tasks that moved my business forward and created in me a renewed confidence and authenticity as a Professional Coach and CEO!</p>
<p>Gina openly shared resources and tools that supported me in my business. Gina’s high level of knowledge, enthusiasm and accountability was just what I needed. Thank you Gina!</p>
<p><a title="Sabrina John" href="https://www.ginajohnson.co/sabrina-john/">CLICK HERE</a> to hear what Rachel Schemmerling has to say about Gina Johnson.</p><p>The post <a href="https://ginajohnson.co/naomi-rafalowicz/">Naomi Rafalowicz</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<title>Claudia Dunsmore</title>
		<link>https://ginajohnson.co/claudia-dunsmore/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Fri, 02 Jul 2021 11:31:46 +0000</pubDate>
				<category><![CDATA[testimonial]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=835</guid>

					<description><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1392'%20height='1653'%20viewBox=%270%200%201392%201653%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#b89a7e 25%,#ae8f73 25% 50%,#cca36f 50% 75%,#b99676 75%),linear-gradient(to right,#9d8169 25%,#cb8a6a 25% 50%,#2e1914 50% 75%,#ae927a 75%),linear-gradient(to right,#9b816a 25%,#1c0000 25% 50%,#c78660 50% 75%,#af885f 75%),linear-gradient(to right,#434240 25%,#393335 25% 50%,#453b3c 50% 75%,#403f3d 75%)" width="1392" height="1653" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg 1392w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-253x300.jpg 253w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-862x1024.jpg 862w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-768x912.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-1293x1536.jpg 1293w" data-tf-sizes="(max-width: 1392px) 100vw, 1392px" /><noscript><img width="1392" height="1653" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg 1392w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-253x300.jpg 253w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-862x1024.jpg 862w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-768x912.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-1293x1536.jpg 1293w" sizes="(max-width: 1392px) 100vw, 1392px" /></noscript></p><p>Gina is a dynamic and engaging speaker. She has spoken several times to our Women’s Networking Group and shares valued content thru her presentation. Her energy and honest approach is a welcome breath of fresh air! I would have Gina present to our group on many topics, time management being one of my favorites. Highly [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/claudia-dunsmore/">Claudia Dunsmore</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='1392'%20height='1653'%20viewBox=%270%200%201392%201653%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#b89a7e 25%,#ae8f73 25% 50%,#cca36f 50% 75%,#b99676 75%),linear-gradient(to right,#9d8169 25%,#cb8a6a 25% 50%,#2e1914 50% 75%,#ae927a 75%),linear-gradient(to right,#9b816a 25%,#1c0000 25% 50%,#c78660 50% 75%,#af885f 75%),linear-gradient(to right,#434240 25%,#393335 25% 50%,#453b3c 50% 75%,#403f3d 75%)" width="1392" height="1653" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg 1392w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-253x300.jpg 253w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-862x1024.jpg 862w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-768x912.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-1293x1536.jpg 1293w" data-tf-sizes="(max-width: 1392px) 100vw, 1392px" /><noscript><img width="1392" height="1653" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/07/Claudia.jpg 1392w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-253x300.jpg 253w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-862x1024.jpg 862w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-768x912.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/07/Claudia-1293x1536.jpg 1293w" sizes="(max-width: 1392px) 100vw, 1392px" /></noscript></p><p>Gina is a dynamic and engaging speaker. She has spoken several times to our Women’s Networking Group and shares valued content thru her presentation. Her energy and honest approach is a welcome breath of fresh air!</p>
<p>I would have Gina present to our group on many topics, time management being one of my favorites. Highly recommend her as a speaker and business coach, you will not be disappointed. 5 stars!</p>
<p><a title="Rachel Schemmerling" href="https://www.ginajohnson.co/rachel-schemmerling-2/" target="_blank" rel="noopener">CLICK HERE</a> to hear what Rachel Schemmerling says about Gina Johnson.</p><p>The post <a href="https://ginajohnson.co/claudia-dunsmore/">Claudia Dunsmore</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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		<item>
		<title>Heat Up Your Business Strategy this Summer</title>
		<link>https://ginajohnson.co/heat-up-your-business-strategy-this-summer/</link>
		
		<dc:creator><![CDATA[gina]]></dc:creator>
		<pubDate>Fri, 25 Jun 2021 13:26:33 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Growth]]></category>
		<category><![CDATA[Success]]></category>
		<guid isPermaLink="false">https://www.ginajohnson.co/?p=779</guid>

					<description><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='2560'%20height='1707'%20viewBox=%270%200%202560%201707%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#73a2c0 25%,#a7c6d8 25% 50%,#bdd3e1 50% 75%,#c5d2db 75%),linear-gradient(to right,#96b3c1 25%,#ced7de 25% 50%,#e1e4eb 50% 75%,#dadde4 75%),linear-gradient(to right,#a69260 25%,#81624e 25% 50%,#e2d1bd 50% 75%,#b99477 75%),linear-gradient(to right,#22241f 25%,#ab895c 25% 50%,#dfceb4 50% 75%,#a08a61 75%)" width="2560" height="1707" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg 2560w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-2048x1365.jpg 2048w" data-tf-sizes="(max-width: 2560px) 100vw, 2560px" /><noscript><img width="2560" height="1707" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg 2560w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript></p><p>Summer is officially here &#8211; the smell of freshly mowed grass, great food cooking on the grill, and some much-needed downtime is all we need &#8211; right? But what does summertime mean for your business? Some small businesses find that summer brings a seasonal lull in sales and general business activity. Others find that the [&#8230;]</p>
<p>The post <a href="https://ginajohnson.co/heat-up-your-business-strategy-this-summer/">Heat Up Your Business Strategy this Summer</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img src="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width='2560'%20height='1707'%20viewBox=%270%200%202560%201707%27%3E%3C/svg%3E" loading="lazy" data-lazy="1" style="background:linear-gradient(to right,#73a2c0 25%,#a7c6d8 25% 50%,#bdd3e1 50% 75%,#c5d2db 75%),linear-gradient(to right,#96b3c1 25%,#ced7de 25% 50%,#e1e4eb 50% 75%,#dadde4 75%),linear-gradient(to right,#a69260 25%,#81624e 25% 50%,#e2d1bd 50% 75%,#b99477 75%),linear-gradient(to right,#22241f 25%,#ab895c 25% 50%,#dfceb4 50% 75%,#a08a61 75%)" width="2560" height="1707" data-tf-src="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg" class="tf_svg_lazy attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" data-tf-srcset="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg 2560w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-2048x1365.jpg 2048w" data-tf-sizes="(max-width: 2560px) 100vw, 2560px" /><noscript><img width="2560" height="1707" data-tf-not-load src="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg" class="attachment-full size-full wp-post-image" alt="Gina Johnson Holistic Entrepreneurial Business Coach" decoding="async" srcset="https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-scaled.jpg 2560w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-300x200.jpg 300w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1024x683.jpg 1024w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-768x512.jpg 768w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-1536x1024.jpg 1536w, https://ginajohnson.co/wp-content/uploads/2021/06/juneblogpost-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript></p><p>Summer is officially here &#8211; the smell of freshly mowed grass, great food cooking on the grill, and some much-needed downtime is all we need &#8211; right? But what does summertime mean for your business? Some small businesses find that summer brings a seasonal lull in sales and general business activity. Others find that the warm weather causes business to heat up. How do you take control of what will happen in your business?</p>
<p>The bottom line is warmer weather puts everyone in a relaxed, laid back mood, myself included. I work half days on Wednesdays and Fridays all summer long so I can head to the beach and enjoy. That being said, my beach time isn’t slowing down my business efforts. In fact, I’m heating things up in my business this summer!</p>
<p>When it comes to your business’s marketing strategy, the last thing you should be doing is relaxing your approach. If you’re attracting fewer customers and have extra time, use the time to update your marketing strategy, website content and SEO to put yourself in a strong position for the fall. Try the following tactics for the next 3 months:</p>
<ul>
<li><strong>Create a special offer</strong></li>
</ul>
<p style="padding-left: 40px;">Just because sales can slowdown during summer that doesn’t mean you can’t add a little boost to your revenue. Create a special offer or a summer discount on some of your most popular products or services and promote it on social media and to your email list.</p>
<ul>
<li><strong>Learn a new skill</strong></li>
</ul>
<p style="padding-left: 40px;">As sales slowdown, take the summer months as an opportunity to learn a new skill that will help you further your business growth. Learn a new social media platform, take some design training on Canva, get really good at creating video content or take on online course to learn something new.</p>
<ul>
<li><strong>Have a giveaway</strong></li>
</ul>
<p style="padding-left: 40px;">This one sounds like a run-of-the-mill marketing technique, but the reason why it’s so popular is because it works. Giveaways and contests are a great way to get people excited and involved, all while interacting with you. If you can work a summer theme into a giveaway, that’s a perfect way to capitalize on the season! Giving away some of your products or services is a great way for potential new clients and customers to sample your what you have to offer.</p>
<ul>
<li><strong>Step up your networking and business events.</strong></li>
</ul>
<p style="padding-left: 40px;">With many of the COVID 19 restrictions being lifted, this is a great time to get back meeting people face to face. This is something you should do whether business is booming this summer or whether you’re subject to a seasonal lull. If you can’t find any in person events in your area, put one together yourself. Invite people who you want to connect and network with. Think of a central location to make it accessible for most people. This is a great time to reach out to your network and plan something fun.</p>
<ul>
<li><strong>Build on your summer momentum for the rest of the year.</strong></li>
</ul>
<p style="padding-left: 40px;">Don’t let the momentum of summer marketing campaigns fade away in fall and winter. If you’ve been diligently adding new names to your customer database, continue reaching out with newsletters, special offers, promotional discounts and other activities so your small business stays fixed in the mind of your target audience year round. This will help you stay on their minds when it’s time to make a purchase.</p>
<p>These are just some of the ways you can make the most of your summer. Want more? I’ve put together my top 25 Tips to heat Up Your Business this Summer. Download your FREE PDF today!</p>
<div class="audience_btn" style="text-align: center;"><a class="btn-btn-audience" style="display: inline;" href="https://bit.ly/3h67795">Click here to Download</a></div><p>The post <a href="https://ginajohnson.co/heat-up-your-business-strategy-this-summer/">Heat Up Your Business Strategy this Summer</a> first appeared on <a href="https://ginajohnson.co">Gina Johnson</a>.</p>]]></content:encoded>
					
		
		
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