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community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut

Community Engagement –
Purpose Beyond the Boardroom

Building a legacy isn’t just about scaling revenue—it’s about refilling the cups of those in our community.

community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut

It started with a question from the heart.

Many years ago, while driving through our community, my daughter looked out the window and asked a question that would change the trajectory of my life: “Mom, what do homeless women do when it’s their time of the month?”

That moment of childhood curiosity revealed a harsh reality. For women experiencing homelessness, basic dignity—like access to menstrual products—is often out of reach. That single conversation was the seed for The Purse Project. What began as a small family effort has evolved into a grassroots community movement dedicated to providing essential necessities and a sense of worth to women in transition.

Restoring Dignity, One Purse at a Time.

The Purse Project is a community initiative that turns “gently used” into “greatly loved.” We collect high-quality, pre-loved purses and fill them with the essentials that many of us take for granted: hygiene products, feminine care, and personal items that provide comfort and confidence.

While I am a strategist by trade, I am a healer at heart. I believe that providing a woman with a beautiful purse filled with what she needs is a way of telling her: You are seen. You are valued. You matter.

community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut
community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut
community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut

Why Community is a Pillar of Life by Design.

In my coaching, I talk about the four pillars of alignment: Work, Well-being, Relationships, and Leadership. I believe that a business that “breathes” is one that has the margin to be generous.

When we scale your business to a place of Sea Glass Clarity, we aren’t just creating more time for vacations; we are creating the capacity for you to share your unique gifts with the world. For me, The Purse Project is how I refill my own cup and stay rooted in the community I call home.

Join the Movement.

We are always looking for partners in purpose.

Here is how you can support The Purse Project:

  • Donate a Purse: We accept gently used, high-quality handbags that are ready for a new chapter.
  • Fill the Need: We are always in need of unopened feminine hygiene products, travel-sized toiletries, and personal care items.
  • Host a Drive: Gather your own circle of influence to collect items for our next distribution.
  • Financial Support: While we are not a 501(c)(3) non-profit, 100% of community contributions go directly toward purchasing bulk supplies for the women we serve.
community engagement, The Purse Project, GinaJohnson.co, life coaching near me Connecticut

Testimonials

What my clients say