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community empowerment - ginajohnson.co

Purpose Beyond the Boardroom.

Building a legacy isn’t just about scaling revenue—it’s about refilling the cups of those in our community.

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It started with a question from the heart.

Many years ago, while driving through our community, my daughter looked out the window and asked a question that would change the trajectory of my life: “Mom, what do homeless women do when it’s their time of the month?”

That moment of childhood curiosity revealed a harsh reality. For women experiencing homelessness, basic dignity—like access to menstrual products—is often out of reach. That single conversation was the seed for The Purse Project. What began as a small family effort has evolved into a grassroots community movement dedicated to providing essential necessities and a sense of worth to women in transition.

Restoring Dignity, One Purse at a Time.

The Purse Project is a community initiative that turns “gently used” into “greatly loved.” We collect high-quality, pre-loved purses and fill them with the essentials that many of us take for granted: hygiene products, feminine care, and personal items that provide comfort and confidence.

While I am a strategist by trade, I am a healer at heart. I believe that providing a woman with a beautiful purse filled with what she needs is a way of telling her: You are seen. You are valued. You matter.

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Why Community is a Pillar of Life by Design.

In my coaching, I talk about the four pillars of alignment: Work, Well-being, Relationships, and Leadership. I believe that a business that “breathes” is one that has the margin to be generous.

When we scale your business to a place of Sea Glass Clarity, we aren’t just creating more time for vacations; we are creating the capacity for you to share your unique gifts with the world. For me, The Purse Project is how I refill my own cup and stay rooted in the community I call home.

Join the Movement.

We are always looking for partners in purpose.

Here is how you can support The Purse Project:

  • Donate a Purse: We accept gently used, high-quality handbags that are ready for a new chapter.
  • Fill the Need: We are always in need of unopened feminine hygiene products, travel-sized toiletries, and personal care items.
  • Host a Drive: Gather your own circle of influence to collect items for our next distribution.
  • Financial Support: While we are not a 501(c)(3) non-profit, 100% of community contributions go directly toward purchasing bulk supplies for the women we serve.

Testimonials

What my clients say