Additional Speaking Topics

Creating Effective Opt-in Offers.

Email marketing doesn’t work unless you build a list of people to send messages to, who may be interested in your products or services. The first step to growing that list is to develop an offer with a high enough perceived value that your target audience is willing to provide their email addresses in exchange for it. Your opt-in offer is a quick taste of the sort of information they would want to learn more about and eventually purchase. To be effective, it must target a problem, specific to your audience. In this talk I will lead you through step-by-step instructions on how to create your own opt-in offer. You will walk away from this talk with a concrete action plan, you can put in place immediately.

Developing Your Client Avatar :

This is arguably the most important part of your business. How do you know how to market your business or sell your product/service if you have no idea who you are selling it to? Developing your Client Avatar and Ideal Client will put you on the clear path to success. It will dive into exactly the type of person you would like to attract and how to get them knocking on your door (so to speak.) A workbook is included.

Discovering Your Secret Sauce :

Your Secret Sauce will be your Recipe for Success. You have identified your ideal client that you would like to go after, but now you have to figure out the best way to go after them in their demographic.

Create a special offer or service that no other company has that will attract them to you. Leave with a fun, unique elevator pitch designed around your “signature food” – which is what sets you apart from the rest. A workbook is included.

Designing Your Signature Offerings and Packages :

Now that you have determined your Ideal Client, the secret to attracting and finding them is to create enticing, irresistible offers and packages that will be both affordable for your clients and benefiting to your business. It’s also a great way for you to become known for something. A workbook is included.

Social Media :

For some people those are the two words they dread when it comes to their business. Social Media is a must for any business owner that wants to attract a clientele whether it be locally, nationally, or internationally. We will explore the best platforms for your business and how to establish yourself as an expert in your field, or to showcase your premium product. I will also share 25 of the best sites for stock photos. A workbook is included

Branding Your Business :

You need to be able to tell your story and have a clear idea of who you want to market to, and how to create a brand around your product or service. You want your brand to be clear, concise and attract your ideal customer.

Walk away from this talk with a brand promise for your customers and the messaging to conveying it. A brand promise isn’t a gimmicky marketing talk, it’s a promise to your customers. That promise separates successful brands from the rest of the pack. A workbook is included.

Creating a Marketing Plan for Your Business :

In this hands-on talk we will create a weekly, monthly, and yearly marketing calendar that highlights special marketing days, seasonal promos, holidays, and special events pertaining to your business. We will explore different marketing techniques and strategies as not all marketing works the same for every business. Learn the best marketing practices for what is trending now. A workbook is included.

Naming Your Business :

Naming your business is one of the most important aspects when starting your business – and it can also be the most challenging. I will guide you through a proven mapping strategy for creating the perfect name for your business. We will also create a list of topics to establish yourself as an expert in your field that can be used for blogging, teaching videos, or social media content. Learn how to secure a domain name and email address for your website. A workbook is included.

Goal Setting :

Setting yourself up for success means getting clear on what’s happening in your business. Identify the areas where you would like to grow and develop skills, and creating a strategy and plan to execute on those goals. Mapping out your goals for the future is important to create the vision for forward growth. Create a strategic roadmap breaking down your goals by the week, month, quarter, and year will set you on your path to prosperity and success. A workbook is included.

Business Magnifier :

Creating a winning business requires a winning strategy which will enable you to set the right goals at the right time. This strategy becomes the roadmap for reaching these goals. Combined with a business assessment, analyzing your current business conditions: Strengths, Weaknesses, Opportunities and Threats (otherwise known as a SWOT Analysis) can provide insight on what action steps you need to take. A workbook is included.

Taking Inventory of Your Life :

Knowing where you are in your life now will serve as a guidepost as you look ahead to your future. By taking a personal inventory, you can begin to create a road map for the next phase of your life, adding more value and fulfillment than ever before. Understand and identify who is in your life, who adds value and who is stealing your energy. Get clear on how you spend your time and money now and identify changes you want to make. A workbook is included.

Creating Your Signature Talk :

Are you relating and connecting with your audience? Creating a Signature Talk will set you apart from the competition and create a consistent flow of discovery calls while growing your email list. Learn how to create your pitch to captivate any room in 20 seconds. With a proven formula, watch your speaking engagement invitations skyrocket! A workbook is included.

Sales Conversation with Follow-Up :

Whether we like it or not, Entrepreneurship is a sales job. In many cases, the discovery call is actually the most important in the sales process. It sets the tone for the entire relationship, both pre- and post-sale. It is during this conversation that you will determine if it’s possible to establish an authoritative relationship and connection. But what do you say when the client states: “I want to work with you, just not now”? Learning how to navigate the follow-up process will help you close the sales loop. A workbook is included.

Time Management :

As entrepreneurs we know that time is precious. We do our best to make the most of every moment in our day. Sometimes things are moving so quickly in our business that we lose track of things. A to-do list just isn’t enough. Time Management is the key to success. The more you know about where your time goes, the more you’ll be able to hold yourself accountable. A workbook is included.